SOFT SAVING IS ABOUT FREEDOM, NOT FRUGALITY

Soft Saving Is About Freedom, Not Frugality

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success followed a familiar pattern: make progressively, conserve aggressively, get a home, and plan for retired life. But Gen Z is coming close to cash with a fresh viewpoint. Instead of focusing entirely on lasting buildup, this generation is prioritizing balance, wellnes

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